Today’s Bright Spot post features narrative film The Lamp. The film is a faith affirming, family film based on a novel by best selling author Jim Stovall. It covers themes such as grief, neglect, adoption and foster care. Joe Jestus, Producer of Marketing and Distribution for Trost Moving Pictures, took some time out of the film’s theatrical and community screenings tour to talk with me about what they are doing to promote the film.
Charity screenings and network marketing
“We’ve tried a couple of different things. One thing that has worked for us in spreading the word was creating a charity screening program through teaming up with a network marketing company. While we were hoping to raise more money for charities, any time you can raise money for great causes and affect people’s lives, it’s a good day. In fact, that site has had even more traffic than our main film website. We gained a list of 1,200 people who were interested in holding an event, had over 200 sign up to become hosts and have had almost 50 events scheduled from July till the end of this year.”
“If you visit www.LightofTheLamp.com you can see the system at work. To date, we have raised over $12,000 for charities around the country. People get two tickets to the screening, the DVD and 2 books to take home and we give $25 to charity for just $50. We’re also working on giving 10% of all product sales from our site to a charity of the purchaser’s choice and we are just now rolling out that promotion. This way people can purchase after the event and still support their event charity. We learned a lot in the process and we’ll definitely keep doing it for future projects with some changes of course.”
“We also made special edition versions of our products and offered them to the network marketing associates at 50% off for marketing or gift giving opportunities.”
Working with their distributor
“Our distributor is Destiny Image Films and they were with us on our last film A Christmas Snow. They are new to the industry as they were book publishers previously, but they are learning fast and doing a good job. Our distribution model is a bit different because we have a working relationship with our distributor. We create a movie and two books each time we do a project. They get a bigger share on the books and we get a bigger share on the movies. This way it works for us all. Because of this, we don’t do the festival circuit to gain distribution. Instead we hit niche festivals for our target audience to gain exposure and hopefully some awards to add to marketing materials. We try to enter at least 5 in our niche, which is family friendly movies. We aren’t looking to make money on these festival screenings, we are just looking for publicity like most films having theatrical runs.”
Working with organizations
“We worked with the local chapter of Make-A-Wish Foundation here in Tulsa to hold a screening to raise money for their cause. I believe it was very helpful in getting the word out in our local market. It helped us get on news stations, radio, and in the paper as well. Because of the event, they will be able to grant two kids’ wishes and that’s what is most important. We also contacted some organizations that deal with issues in our film, but nothing as of yet has materialized from it.”
“One other test we are trying is offering free viewings of the film through a podcast network that the director Tracy J Trost has a show on with a friend of his. We wanted to see if people would buy the film off our site after viewing it for free, but to date we haven’t sold any that way.”
Digital distribution and Cable VOD
“Our distributor is going through Gravitas Ventures and it just started on August 1 so I don’t have any numbers on it yet. We are on DirecTV, iTunes, Walmart.com – Vudu, Zune, Amazon Instant Download, and Playstation.”
More activities and the next film
“We’re constantly working at finding new ways to connect with our audiences and create revenue streams for our projects. We’re really excited about the stage play version of our 2nd film, A Christmas Snow, that’s opening in November in Branson, Missouri, www.aChristmasSnowLive.com for more information. We’re also working on getting ready to shoot our next film in the spring.”
“The way I see it, everything we do is another planet in our brand’s universe and our goal is connect with our audience with each project and keep growing it as we continue to move forward. Our overarching mission is simple: Making movies is what we do, but making a difference is what we love. That’s why we’re constantly looking for ways to support charities with our projects.”
Thanks to Trost Moving Pictures PMD Joe Jestus!
For more Bright Spot posts of filmmakers successfully navigating new paths to finding audiences and distribution, keep reading this blog and read Selling Your Film Without Selling Your Soul Presented by Prescreen. These are the final 2 days to download it for free. As of Oct 1, the digital editions will be $4.99, though there is a forever free, text only pdf. Also follow us on Facebook and read our posts on Twitter under the hashtag #syfnotsys.